Business Unit Manager (CHC), Baltics

A global pharmaceutical company is seeking an experienced Business Unit Manager to lead and integrate Consumer Healthcare marketing and sales operations across the Baltic States. This senior role involves managing a team, driving strategic execution, and ensuring sustainable business growth through effective leadership.

Job Description

  • Status

    Position has been filled

  • Posted

    9 months ago

  • Employment Type

    • Permanent (Full-time)

  • Function

    • Commercial Operations (Marketing, Sales)

  • Industry

    • Consumer Healthcare

  • Seniorities

    • Director
    • Manager

  • Locations

    • Tallinn, Estonia
    • Riga, Latvia
    • Vilnius, Lithuania

  • Eligibility

    • EU/EEA/EFTA citizenship or a current permit to work and reside in Estonia/Latvia/Lithuania.

Company Offers

  • Leadership role with responsibility for CHC P&L and financial planning across Baltic region.
  • Opportunity to drive strategic growth and maximise revenue for established CHC portfolio.
  • Career development through managing diverse teams and cross-functional collaboration.
  • Exposure to new product introductions and brand launch strategies.
  • International pharmaceutical company environment with advancement opportunities.

Requirements

  • At least 5 years of proven experience in sales and marketing management within pharmaceutical, consumer healthcare or FMCG industry (ideally pharmacy business)
  • University degree in Business Administration or related field. Life Sciences background is beneficial but not required. MBA or similar postgraduate qualification would be advantageous.
  • Solid understanding of P&L, financial planning, and sales/marketing strategies.
  • Proven people management experience with strong leadership and coaching capabilities.
  • Excellent command of English (written and verbal) and fluency in Estonian/Latvian/Lithuanian.
  • Advanced computer literacy with demonstrated proficiency in Microsoft Office, particularly Excel.
  • Willingness to travel regularly within Baltic countries.

Main Duties & Responsibilities

  • Lead CHC marketing and sales operations across Baltic Countries, managing team of Brand Managers, Sales Managers, and Medical Representatives.
  • Develop and implement marketing and commercial strategies for CHC portfolio to meet business objectives.
  • Manage CHC P&L, financial planning (LBE, LRP), and G2N for the Baltic region.
  • Guide Brand Managers in identifying market opportunities and optimising brand plans for maximum ROI.
  • Oversee new product introductions and brand launches in coordination with relevant departments.
  • Develop commercial programs and coordinate implementation via field force, benchmarking industry best practices.
  • Monitor Sales Force Effectiveness by tracking activities, performance, and engagement metrics.
  • Lead demand planning and participate in business reviews, ensuring alignment between forecast and S&OP cycle.
  • Coach and develop team members through business reviews, performance appraisals, and tailored training programs.
  • Ensure compliance with regulatory and ethical standards for all marketing activities.