Area Sales Manager (Laboratory Equipment)

A global laboratory equipment manufacturer is looking for a proactive and results-driven Area Sales Manager to independently drive sales in Sweden. This role involves both direct sales and supporting distributors to expand market reach. The ideal candidate will develop strategic sales plans, provide after-sales support, and collaborate closely with distributors and internal teams to maximise growth opportunities.

Job Description

  • Status

    Applications are open

  • Posted

    4 weeks ago

  • Employment Type

    Permanent, Full-time

  • Function

    • Commercial Operations (Sales)

  • Industry

    • Medical Devices

  • Seniority

    • Experienced

  • Eligibility

    • EU/EEA/EFTA citizenship or a current permit to work and reside in Sweden.

Company Offers

  • Attractive compensation package with benefits (annual bonus, company car, health/life insurance, etc.).
  • New challenges and career development prospects within a growing company.
  • High level of responsibility and independence.
  • Collaborative work environment with international exposure.
  • Hybrid work model (flexibility to work from home and office).

Requirements

  • Bachelor’s or equivalent degree in Life Sciences. Postgraduate education in Business Administration or Marketing (e.g. MBA) would be advantageous.
  • At least 3 years of proven experience in sales, business development, or account management within MedTech/Biotech industry (ideally selling autoclaves, incubators, freezers, biosafety cabinets, analysers or similar products).
  • Established professional relationship with managers and stakeholders in public and private laboratories (hospitals, universities, research institutes, life sciences companies, etc.).
  • Excellent communication, negotiation, and networking skills.
  • Fluency in English and Swedish, both written and spoken.
  • Computer literacy (Microsoft Office tools, CRM management).
  • Willingness to travel for customer visits, trade fairs, and business meetings.

Main Duties & Responsibilities

  • Independently manage sales operations across Sweden (main focus Stockholm and Uppsala counties).
  • Develop and execute annual sales plans, budgets, and monthly forecasts in coordination with the regional head.
  • Provide after-sales support and service coordination in collaboration with distributors.
  • Assist with equipment installation and customer support.
  • Identify and reach out to potential customers for direct sales.
  • Support distributors in all aspects of sales activities.
  • Plan and conduct customer visits (80% direct visits, 20% with distributor sales teams).
  • Develop and implement marketing strategies to strengthen distributor-customer relationships.
  • Build and maintain a strong network with users and customers.
  • Attend trade fairs and industry congresses to represent the company.
  • Maintain and update the CRM system.
  • Conduct presentations and facilitate customer training programs.
  • Participate in sales meetings and strategy discussions.
Upload your CV/resume or any other relevant file. Max. file size: 1 MB.